The Biggest Myth About Diamonds

Popular diamond myths and lack of diamond education lead droves of people to unknowingly settle for mediocre diamonds.

One day, a young couple came into my store looking for a diamond engagement ring. "We're looking for a diamond with good color and clarity." "What does that mean?" I quizzed.

They paused to think before they responded, "Well - we want a beautiful diamond, so..."

The biggest diamond myth is that color, clarity and carat are most important in choosing a diamond.

Historically, these three traits were the criteria for most people (besides price) when buying a diamond. Most diamond merchants will happily talk to you about whether or not there are flaws or inclusions (clarity) and how good the color is.

However, two diamonds, of the same color and clarity, can be as different as night and day.

If You Want Your Diamond To Explode With Brilliance and Fire, You MUST Demand the Highest Cut Quality.

Most diamond merchants won't tell you that differences in the cut of a diamond can literally take your breath away!

That's because many big diamond retailers don't sell ideal cut diamonds.

They make a killing selling lower quality diamonds because most people do not know how to buy a diamond for the maximum brilliance and beauty.

Next; How to Buy the Best Diamond For Your Money